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BRIAN DRUM
NEW YORK'S SMALL BUSINESSPERSON OF THE YEAR - 2004


It’s a long and arduous route, from the Projects of Brooklyn to New York’s Small Businessperson of the Year.

It took Brian Drum 37 years to walk that walk. But he did. With the flair, hustle, vision, perseverance and sheer doggedness that make New Yorkers – and indeed, Americans – the unique breed that they are.

In 1967, at the age of 21, Brian put an already sizeable history behind him: running a trucking company to put himself through school, followed by a stint in the US Army. And he opened the doors of his own recruiting firm catering primarily, at the time, to the staffing needs of the financial community. The company’s focus soon gravitated towards the executive search field, and Drum Personnel evolved into Drum Associates. Brian eventually set up shop at 150 Broadway, one scant block from where the twin towers of the World Trade Center would tower over the world.

A photograph hangs elegantly on a wall of his office, a view from the window of the premises that he has occupied all these years. It showcases the North tower of the Trade Center under construction in the late 60’s.

Today, the site is much the same …. a grim tribute and an eloquent testimony to America’s determination to respect its history, and to rebuild even bigger and better dreams.

In the months that followed 9/11, New York’s financial district witnessed a mass exodus of companies, and a mass scaling down of the workforce of businesses, not just in New York, but across America and globally.

But for its part, Drum Associates dug its heels in, and settled in for the long haul – with Brian’s simple motto as the banner for its toughest fight: We will not let them win. Not one employee was fired. Not one payroll was missed. Although the 2 years just before the tragedy were good financial years for Drum, the cost of keeping the payroll going in the aftermath of 9/11 resulted in immense personal debt when those funds ran out. But Drum determinedly persevered, refusing to resort to layoffs, or relocate, or simply shut its doors. As Brian puts it: “We were all in a lifeboat, and each one of us had to row like hell to keep the boat afloat”.

He not only kept the lifeboat afloat. He pulled it safely into harbor.

Drum Associates continues to retain over 30 professionals, with areas of expertise that include Wall Street, Healthcare, Japanese Business, and Information Technology. Brian’s clients range from multi-billion dollar conglomerates to small boutique investment firms, and international players. The assignments cover CEOs to security guards, and everything in between. And he has built his company to a standard where clients get a success rate of over 90%, versus the industry standard of 65%.

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